Machine

The Machine series confronts our perception of the meme as cultural language and truth. Memes not only spread ideas faster than any other form of communication today, they also convey references to familiar symbols, images, videos, phrases, and cartoons from popular culture or mainstream media. As vehicles or “points of recognition,” they have the power to legitimize or delegitimize individuals, groups, politicians, or ideas at a quick glance. Zampini extracts these symbols or ‘reference points’ of content intended for propaganda, and transforms them into the subjects of her artworks.

M1 White, 2023, screenprint on canvas, 20 x 78 in

M3 Gold, screenprint on canvas, 35 x 58 in

M3 Black, 2023, screenprint on canvas, 20 x20”

The multi-layered screenprints on canvas are crafted from thousands of the most viral memes used in global conflicts such as the Russia-Ukraine conflict, and in civil conflicts like Myanmar, China, and the United States.The bright hues are desaturated, the symbols are dislocated, and then they are layered in ink until their original message becomes unrecognizable and depowered. This counters their original intention of manipulation and propaganda, allowing the viewer to experience the content in a new context. Her poster-sized screenprints on paper reference historical propaganda posters of WWII, where the familiar symbols are repeated into patterns and give a sense of their virality continuing off the page. 

Installation: The National Arts Club: Machine, 2023,

Posters P1 - P5 are a series of screenprints that each display a sole politicized symbol taken from an internet meme. Each symbol is ‘depowered’ to a black silhouette and replicated across the surface like a virus replicating before our eyes.  The repeated images create a sense of not only the ubiquity of the symbol from a moment in time, but is also  meant to simulate how viewers experience these symbols — at first slowly, then steadily through algorithms, and eventually saturated as full-blown propaganda. 

The symbols in these five works have been used repeatedly in memes as propaganda during the Russian invasion of Ukraine, inciting a type of psychological warfare to incite emotion or anger to sway opinion or rally a call to action. For example, in P1 we see a Ukrainian woman holding a flag that was quickly appropriated by the Kremlin and used as a way to misinform the  Russian people that the people of Ukraine were welcoming their illegal invasion. Each work in this series also touches on the hostile takeover or appropriation of once innocuous symbols now retooled for nefarious purposes.

MediaWarfare installation, 2023, single channel with sound, 25 minutes, 11 x 11 in

MediaWarfare

MediaWarfare is an exploration of how the spread of disinformation on social media can influence and shape our worldview, relationships, politics and opinions.

The 25 minute 17 second work is a compilation of hundreds of conspiracy theory videos by several hashtags aggregated from across the web. They range from the mildly comical #hollywierd or #FlatEarthers to the deeply disturbing #SecondCivilWar, #PizzaGate, and #nothingcanstopwhatscoming. As one video clip disappears from the screen, it is immediately replaced by another. All of the audio is original to the videos, and is interwoven throughout the film depending on which clip is being played. 

Where one might experience a single video in passing, MediaWarfare displays hundreds of similar videos concurrently – demonstrating the bombardment of toxic information experienced on social media.

MediaWarfare, 2020, single channel with sound, 25 minutes

Cassandra Zampini's short film MediaWarfare compresses four years of fake news into a harrowing 25-minute survey of America's shattered psyche.” — The Art Newspaper

Read Review in The Art Newspaper

Previous
Previous

Unknown

Next
Next

DataMine